| 12th July | 
          
          
            | 10:00-11:00 | 
            Avoiding the pitfalls of the next generation 
    Mark Rein,  Epic Games 
    Conference Keynote 
    10:00-11:00  
                   
               
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            Expo 
      9:00-6:00 | 
          
          
            | 11:00-11:30 | 
            Break   | 
          
          
            |   | 
            Xbox Live: Now and in the Future Jeff Sullivan 
             | 
            Design DNA: 10 new game designs ideas  
      Margaret Robertson | 
            Pros and Cons of Developing Your Own Middleware 
  Andrew OliverManaging The Creative Process  
      Chris Keegan | 
            I’m with the brand: Developers as the stars 
  Alison Beasley, Miles Jacobson, Chris Lee,  
  Mark Ward | 
            Connected mobile gaming on Java, Matt Levy, Tech Lead & Markus Huttunen | 
            Animating characters within Maya & showcasing the real-time workflow within MotionBuilder along with FBX  
              Nick Jovic | 
            
               | 
          
          
            | 11:30-12:30 | 
          
          
            |   | 
            Lunch 12:30-14:00 | 
          
          
            | 12:30-14:00 | 
          
          
            |   | 
          
          
            |   | 
            Sega - UK's new Games Powerhouse 
              Mike Simpson, Guy Wilday and Miles Jacobson  | 
            Animating Emotion 
      Ken Perlin | 
            Designing new kinds of games for the masses 
      David Amor, Paulina Bozek,Michael French, Rob Kay  | 
            Leveling the Playing Field   
      William Latham | 
            DirectX 10 for Techies 
        Nick Thibieroz  | 
            Motion synthesis and unique game moments  
  Torsten Reil | 
             | 
          
          
            | 14:00-15:00 | 
          
          
            | 15:00-15:30 | 
            Break  | 
          
          
            |   | 
            Software engineering: Games programming for large scale projects 
      Jeremy Chatelaine | 
            Money for Non-Suits  
      Jonathan Smith, 
Nicholas Lovell | 
            Advance Programming Techniques on PlayStation Portable 
      Igor Makaruks  | 
            Creativity led production: How to bring new ideas into line  
      Tetsuya Mizuguchi | 
            Working with Hollywood: The Storytelling Professionals  
Mark Green | 
            Showcasing the interoperability between 3ds Max, Maya and MotionBuilder 
              Kevin Booth | 
            Bloggers Group Gathering 
Jen Bolton   | 
          
          
            | 15:30-16:30 | 
          
          
            | 16:30-17:00 | 
            Break  | 
          
          
            |   | 
            Global Directions: A Holistic View of Game Development 
      Jason Della Rocca  | 
            ARG: immersive gaming for the mass market 
Adam Martin | 
            PlayStation 3: A Parallel Universe  
      István Fábián  | 
            Bridging the Uncanny Valley: Style versus Realism in future games  
      Steve Boxer, Susie Green, Ben Lee, Cumron Ashtiani | 
             | 
            The Next Generation of Mobile Gaming 
              Kay Gruenwoldt  | 
             | 
          
          
            | 17:00-18:00 | 
          
          
            |   | 
            Develop Industry Excellence Awards  
        19:30-22:00  | 
          
          
            | 19:30-22:00 | 
          
          
            |   | 
          
          
            | 13th July | 
          
          
             | 
            Developing with PSSG, a PlayStation 3 optimised cross platform engine  
      Richard Forster  | 
             Gotham Racing 3: A Post Mortem on developing a XBOX 360 launch title Gareth Wilson
  | 
            Masterclass: Character Animation  
              Nick Jovic,  
              Kevin Booth 
               | 
            Everything you know is wrong: four new developments that will turn the MMOG world upside down 
Thomas Bidaux,Janus Anderson | 
                          
               | 
             Leveraging the Ageia PhysX SDK for advanced multi-core simulation 
Jonas Gustavsson  | 
            BLACK: A Case Study 
Stephen Root 
(9:30-10:15) 
             | 
            Expo 
      9:00-5:30 | 
          
          
            |   | 
          
          
            | 10:30-11:00 | 
            Break 
              10:30-11:00 | 
            Recreating Reality 
Kenny Young 
(10:30-11:15) | 
          
          
            |   | 
            Hacking Through the Jungle: Interactive Storytelling Made Easy and Profitable 
        Ernest Adams  | 
            The Opinion Jam: Twelve speakers. Three minutes each. One winner.  
      Ste Curran  | 
            Shaders: The Sky is the Limit, Sébastien Dominé, Richard Stenson  | 
            How to win battles and influence publishers  
                Jamie Macdonald & Chris Deering 
   
              | 
            Womens Group Gathering 
    Mary Margaret Walker 
              | 
            Audio Programming, Tools & Techniques For NexGen AAA Games 
Andy Mucho, Nick Wiswell, Nick Laviers  
(11:30-12:15) | 
          
          
            | 11:00-12:00 | 
          
          
              |   | 
              Lunch  12:00-13:30 | 
              
          
            | 12:00-13:30 | 
          
          
            |   | 
            
          
            |   | 
            Genre: dirty word or developer's friend?  
      Clive Fencott & Jo Clay | 
            Profiling and Debugging Your Game with PIX on Xbox 360, Bruce Dawson | 
            New Techniques for Lighting: From Theory to Practical Implementation  
  Chris Doran  | 
            Design by democracy: How to keep your vision - while taking on board everyone else's 
      Peter Molyneux | 
            Optimize Your GPU with the Latest NVIDIA Performance Tools 
    Raúl Aguaviva  | 
              
              Indie Developers Group Gathering 
                  Thomas Arundel
                 
               
                    
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            PS3 Audio: Meet The Team 
Jason Page 
(13:15-14:00)
             | 
          
          
            | 13:30-14:30 | 
          
          
            | 14:30-15:00 | 
            Break 
              14:30-15:00
  | 
            Talking Sense: Raising The Bar For Speech In Games 
Nick Laviers  
(14:15-14:45)
             | 
          
          
            Buy now, pay later!, Dave Ranyard & Sergio Pimentel 
              (15:00-15:45)               | 
          
          
            |   | 
            Which Ferrari should I drive to work today? 
      Andrew Eades | 
            Lost in translation: The coder’s guide to team communication  
Tak Fung & Jonathan Shaw | 
             Towards an industry standard publishing agreement: the TIGA Model Contract Vincent Scheurer  
                 | 
            Games design room 101: Four designers each consign a game design horror to the dustbin 
      Mike Goldsmith | 
            Next Generation Games with Direct3D10 
              Miguel Sainz 
               | 
             | 
             The Future of Audio in Interactive Entertainment: A Personal Vision 
              Marty O'Donnell 
              (16:00-17:00) | 
          
          
            | 15:00-16:00 | 
          
          
            | 16:00-16:30 | 
            
  | 
          
          
            |   | 
            Develop Debrief: Where we are and where we’re going 
              Owain Bennallack, Phil Harrison, Mark Rein, Kamar Shah,  
              Keynote Panel, 60 minutes  
              16:30-17:30 | 
          
          
            | 16:30-17:30 | 
          
          
            |   | 
            The GamesIndustry.biz Summer Party (Invite Only)  
              8pm-2am | 
          
          
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